10 Trade Booth Display Ideas to Attract New Customers

Trade Booth - World Executive Digest

www.www.worldexecutivesdigest.com | 10 Trade Booth Display Ideas to Attract New Customers | You go to a trade show to increase your business, but you can’t do that without a great trade booth. Use these booth display ideas to increase interest.

Every year, more than a quarter of small and medium-sized businesses visit trade shows throughout the U.S.

Are you considering heading to a trade show this year to promote your company? If so, you might be wondering what kind of booth you should set up to catch people’s eyes and get them interested in what you have to offer. 

Listed below are some great trade show booth display ideas you can try today to attract new customers at your next big event.

Why Go to Trade Shows?

There are plenty of reasons why so many businesses head to trade shows each year. The following are some of the greatest advantages that come with advertising your company at these events:

  • Increase brand awareness: Whether you sell challenge coins or toothpaste, a trade show is a great way to let people know about your company 
  • Build relationships: Trade shows also provide you with lots of opportunities to network and get to know other businesses in your industry
  • Attract highly targeted leads: At trade shows, you can meet people who are part of your target demographic and most likely to be interested in what you sell
  • Analyze the competition: In addition to getting to know your colleagues, you also have a chance to see what your competitors are doing and figure out how you can separate yourself from them

Trade shows also give you a chance to learn from industry experts. You can attend lectures and panel discussions to expand your knowledge and find out how you can improve your company now and in the future.

Trade Show Booth Display Ideas

Okay, you can see why going to a trade show might be worth your while. You might be having a hard time coming up with vending booth ideas, though, or putting together vendor table display ideas that make sense for your business.  

If you’re in this situation, consider trying some of these options. They would make great fair booth ideas, too, if a trade show isn’t up your alley:

  1. Living Walls

Living walls are a fun way to attract people’s attention and get them interested in your products. Your living wall could include things like flowers and plants to decorate your space in an eco-friendly way. You can reuse the plants or flowers or give them away so you don’t have to worry about disposing of a ton of paper or plastic.

  1. Go Big or Go Home

When it comes to setting up a trade show booth, it’s in your best interest to go as big as you can afford. There will be so many businesses at the event, if you want to stand out, you need to go big. Having a large sign or props to catch people’s eyes will work in your favor.

  1. Comfortable Seating

People spend a lot of time on their feet at trade shows. If you want to get people over to your booth, consider setting up some comfortable seating for them. That way, they can come and take a load off, and, at the same time, they’re right where you need them to pitch them your products or services.

  1. Pop-Up Tents

A pop-up tent can be a great option for some businesses. Pop-up tents do a great job of attracting people’s attention, but they’re also very cost-effective and easy to travel with. They help to create more of an intimate environment, too, which can be nice if you want to talk to people about your product or service without getting distracted every 10 seconds.

  1. Educational Opportunities

Another way to entice people when they wander over to your booth is to provide them with some free education.

Take some time to teach them something new about your product or service, how it works, or how they can use it in their everyday life. You might want to educate them on why they can benefit from your product or service as well. 

  1. Interactive Experience

Do your best to make your trade show booth an interactive experience.

Give people an opportunity to see your product or service in action. This might mean letting them try a free sample of a food or beverage you make or letting them test out your new piece of exercise equipment for themselves. 

  1. Bold Colors and Lettering

Don’t just go big in terms of the size of your advertising materials. Make sure you’re also going big with the colors and lettering that you choose. Use bold, bright colors that align with the colors used in your other marketing materials, and make sure people can read your signs from far away.

  1. Swag

People love getting free things at trade shows. Don’t just pass out business cards. Find other ways to make your business memorable by giving away free swag like hats, T-shirts, tote bags, pens, and more.

  1. Contests

You can also keep your business at the forefront of people’s minds by holding a contest.

Give people a chance to enter by dropping their business card into a box or bowl when they visit your booth. Then, at the end of the event, draw a business card (or two or three) out and announce the winners.

These people will feel special, but you’re the real winner because you now have a bowl full of potential contacts.

  1. Retractable Banners

Of all the different banners you can invest in for your trade show booth, retractable banners are some of the best options to consider. They’re very portable and easy to take with you to multiple shows. They’re economical, too, since they’re designed to last for years and years without needing to be replaced.

Try These Trade Show Booth Ideas Today

Now that you know more about why you might want to go to a trade show and have some great trade show booth display ideas, it’s time to get to work.

Keep these ideas in mind as you begin putting together your trade show strategy. They’re all great vendor booth display ideas that will get people excited about your business.

Do you want to learn more about marketing your business at trade shows or other events? Check out some of the other resources available on our website, such as this one on marketing on a budget, for more tips and tricks.