World Executives Digest | 4 Great Design Tips To Make Your Business Website Stand Out | E-commerce shows no signs of slowing down, and it’s crucial for every business to have a positive online presence to be competitive.
That’s why the design of your website is of utmost importance. Here are four great design tips that will make your site stand out from the competition.
- Add an Illustration
It’s no secret that strong images engage the attention of the viewer – this goes for any industry, including web design. One of the best things you can do to make your site more engaging is to incorporate an attractive illustration into the overall design. It may be best to hire a professional illustrator for this job, as not everyone has the artistic and technical skills to create an illustration that captures the overall tone and theme of your brand. You can increase the effectiveness by introducing motion to your illustrations, turning them into a moving vignette. In short, when you combine motion and illustration, you trigger a sensorial response in the user, making your website a memorable experience for everyone who stops by.
- Include White Space
Minimalism isn’t boring. In fact, it’s often a necessary component in giving people a better experience when they stop by your site. White space is exactly what the name implies – it’s space on a website that is void of text and images. Use white space to create hierarchy, leading the viewer’s eye throughout your page and allowing them to focus on the main points. By adding whitespace to your design, you ensure that a user has some visual relief and that her eye is allowed to travel comfortably through the site. If a user is bombarded by text, images, color or any other design elements on your page, it’s not going to make them want to stick around and take a closer look at what you have to offer. By remembering to give users some extra breathing room as they pursue your page, you’ll encourage them to stick around and get a better feel of who you are as a brand.
- Tell a Story
There are also other methods for engaging with each website visitor and creating a memorable experience. One of the most effective of these is storytelling. You usually see this method employed near the top of the website, the first spot for catching a visitor’s attention. This is the spot where you will best be able to market your brand, communicating to a viewer exactly what you do and the services that you provide. Try to use a combination of images and text to make a personal connection with each individual, to get them to feel like they are actually a part of your brand.
- Be Bold With Color
When used in the right way, color can be a great tool for evoking an emotional response from a visitor who stops by your webpage. If you live in Florida for example, a professional service for web design Tampa can help you incorporate this important concept into the overall aesthetics of your page. Remember to follow the principles of color psychology here. Colors that evoke a calming response include cool blues and greys. In contrast, bold warm colors like oranges, reds and even pinks are great for attracting the user’s attention to certain focal points of the site that you want to prioritize. Consider the tone you’re trying to set with your brand and choose your website’s color scheme accordingly.
When it comes to great digital design, it’s all about user-friendliness and style. By following these tips, you’ll ensure that each user has a positive experience when they come to your site, making good associations with your brand and enticing them to come back for more.