Dan Radak, World Executives Digest | Every business eventually grows to a point where it needs good employees who’ll help it develop further. Even if you’re an entrepreneur who’s just launched a business, you must understand that you won’t be able to handle everything on your own forever. Sure, in the beginning, being a solopreneur is a good way to save money and focus on business development. However, as your business grows, so do the responsibilities. That’s why you need to start thinking about finding the right employees for your organization and surrounding yourself with talented people.
Still, finding talents and convincing them to work with you can oftentimes be a challenging process. The main reason is that you’re looking for people who have the potential and the skill set you need, but also people who can fit into your company culture. Nevertheless, if you put a bit of effort into creating a good recruiting strategy, you’ll undoubtedly find the right employees. Here are a few things every recruiter needs to know.
Identify your ideal candidate
To make the recruitment process successful, you need to determine what the ideal candidate for your business is. That way, you’ll ensure that you’re not wasting resources on recruitment strategy that won’t yield the best results. First, determine which roles or job positions need to be filled. Then, decide what exactly you can expect from those roles and how they will bring value to your company. Furthermore, you must decide on attributes, skills and behavior that will define your ideal candidate.
For instance, what kind of experience, knowledge and training they need to have to be able to succeed on this job position. Also, whether they need previous experience and to what degree, and which level of education is important. In addition, determine what personality traits work best, such as self-motivation, leadership skills, team players and so on. Having an ideal candidate profile will help you pinpoint candidates with the biggest potential to bring value to your organization.
Write an awesome job description
In order to attract top talents to your organization, you need to write a great job description that will capture their interest. Make sure that you clearly explain what the job position is all about. Moreover, be apparent on what you’re looking for in people, i.e. characteristics, attributes and personality traits. Also, showcase the values your company is offering, such as benefits, growth opportunities, career advancements, salaries and so on.
It’s important to understand that good employees aren’t just looking for good salaries. In fact, good employees are more concerned about the work environment, conditions and company culture, goals and mission. You can also use reliable HR templates that will help you clearly define company’s values in order to attract the best employees for your company. Most importantly, describe your company culture, in order to attract people who will find that culture appealing.
Ask the right questions
When you base your recruitment strategy on an ideal candidate persona and on a great job description, you’ll undoubtedly get a lot of inbound CVs. The next step in the recruitment process is sorting through résumés and inviting potential employees for interviews. Keep in mind that no matter what’s on a candidate’s résumé, it doesn’t mean that they’re your ideal employee. That’s why you must come up with a questionnaire that will determine who the right candidate for your company is and weed out the rest.
The type of questions you should be asking depends on your company culture and on what you’re looking for in a candidate. Don’t try to copy questions other recruiters ask, because they may not work well in identifying the right candidates for your recruitment goals. Also, avoid misleading questions and quizzes, unless you need to know how candidates think outside the box.
Leverage diversity
Having a diverse team of employees can be the main competitive advantage for your company. When going through with your recruitment process you should focus on building a diverse team. Research suggests that diversity expands the talent potential within your organization and that it fosters innovation as well.
Having different experiences, perspectives and backgrounds in your team can inspire innovative thinking and can bring different ideas and problem-solving solutions to the table. In addition, diversity helps attract and retain top talents in your organization. With the online market and trends changing all the time, innovation is required for a business to develop new ideas and effectively reach success.
Recruiting the right employees is never an easy task. However, if you align your company culture and its goals with your recruitment strategy, you’ll be able to find the right people who will bring value to your organization and help it reach success.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
