WorldExecutivesDigest.com | 5 Must-Try Local Marketing Ideas for Small Businesses | Marketing ideas for small businesses can be difficult to dream up. You’ve got a small marketing budget but still want to get your name out there in a big way. Is this an insoluble dichotomy?
The answer is no! There are many local marketing strategies out there that can be done on a low budget.
In this guide, we’re going to take a look at some of the best local marketing ideas out there for small businesses so you can spread your name far and wide! Read on and find out more.
Claim Your Google My Business Listing
If you’ve been in business for longer than a few weeks, you’ve likely already got a listing on Google Maps. Yet did you know that you can claim this listing and get control over what information it displays?
A Google My Business listing gives you granular control over your online presence. You’ve already seen a Google My Business listing: they’re the small sidebars that show photos, opening hours, and contact information in Google searches.
If you’ve already got a listing on Google Maps, you can claim the listing. If you’ve not, you can create one.
Once you’ve got the listing, you can upload photos, post content, write a captivating bio, and give your prospective customers vital information about your business like opening hours.
If prospective customers don’t have access to this kind of information, they may be put off visiting your store. They may choose to go to a competitor’s store instead, one with a better web presence.
Create a Website
Speaking of web presence, it’s 2020 and you need a website. Creating a website gives you access to a whole host of new marketing possibilities.
While you may think that creating a website is difficult, it doesn’t have to be. Website makers like Squarespace and Wix make creating a website as easy as pie. You can make one in minutes.
If you want to go for a more personalized touch, you can get in contact with a web developer or a web design company and make a custom site from scratch.
Regardless of which option you pick, the fact of the matter is that you need a website. As well as the marketing possibilities, having a website lets you appear in web searches and thus gain more business. Even after your store has shut, your site can still process orders for you, too.
Don’t lose out on potential business: get a website.
Request and Engage With Reviews
Reviews are vital for a business. Google reviews show up in search results and could make or break your commercial appeal. Lets’ say that you have an average score of 4.5 and your competitor has an average score of 3.5.
Customers will see that and be more likely to come to you. Getting reviews is simple: ask your customers for them. On your receipts, ask for feedback, when you say goodbye to customers, ask them for a review, etc.
Engage with your reviews, too. Not every review is going to be positive and you must engage with negative ones too. This is a vital part of knowing how to manage Google reviews.
If a customer leaves a positive review, you should thank them for their business and express gratitude. If a customer leaves a negative review, you should engage with it and apologize.
A genuine display of contrition can go a long way. We would also recommend that you ask the customers to get in touch with you so that they can give you more feedback. This way, you can ensure that the same problems don’t occur with any other customer.
Use Local SEO
Local SEO is vital for small local businesses. If you want to appear in searches in your local area, you need to make sure that Google knows, well, that you’re in the area.
Part of that has already been solved by claiming your Google My Business listing but you need to go further than that.
For instance, we would recommend that you get links to your site in local business directories or on other websites that you’ve worked with in the past. This shows Google that you’re connected to them, that you’re in the same area, and also helps your website rank better.
We would also recommend that you create and publish content about your local area. For instance, you could write blog posts about local festivals or holidays as they pertain to your business.
You’ll rank better in your area, Google will know where you are, and you can get more business. The best part: local SEO can be done on a very limited budget.
Stay Active on Social Media
Facebook, Twitter, and Instagram are all fantastic ways to advertise your business for free. Taking out ads on these services may cost you money but having a profile doesn’t!
Use social media to build engagement with prospective and existing customers, post relatable and shareable content, and post links to the latest products or services on your site.
Having an engaging social media presence is easy, cheap, and does not require too much work on your part.
Put These Local Marketing Ideas to Use
We hope you’ve enjoyed this list of local marketing ideas: now get out there and put them to use! You’ll be racking up more business in no time.
For more interesting and informative articles like this, be sure to check out the rest of our blog.