WorldExecutivesDigest.com | 5G Technology for Digital Marketing: Key Elements to Know | According to experts, nothing will be the same again. This statement may sound like hyperbole, but in the case of 5G it could not be truer.
We’re living at the cusp of a new civilization, one where fiction may soon become reality. We’ve already witnessed man land on the moon, developed self-driving cars to cruise the roads, empowered AI to mimic people, digitized all the aspects of our lives that we possibly could and created a complex virtual world, all in the last century. And while this may seem like a lot, we’re about to enter a whole new world with the help of 5G.
With the introduction of 5G we will see advanced wireless networking work in ways like never before. The download and upload speeds on mobile devices will increase exponentially, revolutionizing the way we use the internet. And if you’re a digital marketer be ready to adapt to the changing landscape of the industry, you’re in for a treat. It’ll open a ton of possibilities, transforming modern businesses. But, before we dive into that, let’s look at what 5G really is.
What is 5G?
In simple terms, 5G stands for 5th generation of broadband network technology. Come to think of it, if it weren’t a buzzword dominating the conversations these days you wouldn’t have found anything extraordinary about it coming into the market. We’ve had 1G, 2G, 3G, 4G and so the logical progression would mean we’d be getting 5G. However, this latest development is like no other before it.
To give you context, let’s look at how the broadband technology has grown over the years.
1G was introduced back in 1980. Used for voice calls only, its maximum speed was 2.4Kbps. 11 years later 2G was introduced which had max speed of 50Kbps, more than 20 times faster. Then 3G was introduced in 1998 with speed of 384Kbps. Though just 7.68 times faster, the higher data transmission rate, increased capacity and multimedia support meant you could do much more on your phones.
A decade later, we saw the 4G revolution with max speed of 1Gbps and now we will see a 2000% increase in internet speeds at 20Gbps with 5G.
The distinctive features that set 5G apart from 4G are of course the way superior download speed, faster than ever mobile responsiveness with least latency which is the time it takes for a device to communicate with another device over the network, optimum video quality while streaming with zero lag time, real-time information sharing and fastest communication through the best connectivity for internet of things devices and gadgets.
The benefits to be reaped are unlimited. Experts forecast that one of the trends we’ll observe with this technology is a rise in the number of people using the network especially with increased access to internet in rural areas.
Now to answer the question on the mind of all digital marketers out there, how will 5G impact digital marketing?
Impact of 5G on Digital Marketing
Importance of Personalization and Targeting Will Increase
With increased access to the internet in rural and remote areas, we will see the number of internet users grow faster than ever before. In addition to this, higher internet speeds will allow applications like Snapchat and Instagram to run more smoothly. The increased activity and use will generate more accurate and more up-to-date user data.
The hyper-localization and latest user data will add a layer of persona segmentation. With this, targeting niche business focused audiences will become easier.
5G & IoT
With greater connectivity and integration of technology in the lives of people the kind of data produced is unimaginable. Given how the internet of things (IoT) works, connecting computing devices that collect and exchange data without human to human or human to computer interactions, we’ll see an even greater integration of data leading to creation of more detailed online persona. By better connecting the dots, marketers will be able to optimize location centric marketing strategies.
Just imagine, a consumer with a smart fridge runs out of milk. The second the fridge sends notification regarding this, ads can be programmed to pop up for milk. The ads can get even more specific by showing stores on the route you take for the day. A survey by Verizon Media found that 46% of advertisers believed that 5G would provide advancements in real-time, improving location-based targeting.
The possibilities of real-time data would not only benefit marketers but the consumers as well. Many times even after purchasing a product, we are bombarded with ads of the same product which can get annoying. With greater integration of data and IoT, marketers will know when the purchase has been made and to then stop marketing those products.
It’s All About Enterprises With B2B Targeting
Where the 4G was about consumers, it won’t be wrong to say that the 5G revolution is all about enterprises. The multi-gigabit speeds will allow business applications to run more smoothly which also generate more activity and use leading to more up-to-date data. Combined with the enhanced functionality of the apps that is sure to happen as B2B advertisers develop techniques to perfect the experience of business apps in mobiles, and other connected spaces, we will see scalable volume of data on highly sought after business decision makers and professionals.
Augmented Reality Will Become More Infused With Daily Reality
Augmented reality (AR) is an interactive experience of the real world environment in which the computer generated perceptual information enhances the objects we see in the real world. This can include multiple sensory modalities from visual and auditory to olfactory, haptic and somatosensory. While it has been in the neighborhood for some time, its potential could not be fully realized due to limitations by technology. 5G will change that.
Although not completely new, virtual and augmented reality developments to date have often been severely limited by technology.
WWF’s campaign ‘Arctic Home’ is a good example of what it can do. Soon enough we’ll be able to stroll through online stores, pick up a dress, try it on and buy it. This might take time but we’re definitely getting there.
Video Format Will Take Center Stage
According to Zabisco and 3M’s research, around 90% of the information we receive in the first instance is visual in nature. It’s no surprise then that video has become an integral element of digital marketing and by 2021, Cisco predicts, it is estimated that up to 80% of all content will be in video form. 5G will be a driving force behind this change.
Loading videos on 4G still takes a few second right now, but come 5G you can stream to your heart’s content. For marketers it means that more of their techniques will revolve around videos.
So When Will It Happen?
5G has entered the market. In several cities of USA you can get 5G high-speed internet, however the full capacity of this technology could take as long as a decade to launch. To find out if your provider offers 5G, ring them up. There are multiple ways by which you can reach Spectrum Customer Support.
Sure, the possibilities 5G offers are endless, but how the world transforms is anybody’s guess. Digital marketers will see the landscape change dramatically, but we think that these key elements will play an important role in the strategies used and tactics deployed so watch out for them.
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Author Bio:
Baldwin Jackson is a content marketing expert who loves to write about the latest technology innovations and trends. When he is not working you can find him gaming or reading ancient cultivation history and culture.
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