www.www.worldexecutivesdigest.com |7 Ways to Keep Your Clients Happy in the Year 2020 | No matter how intricate the contemporary business environment might look, if we strip down all the cogs and wheels, we will find out that the core of this machinery hasn’t changed since the people invented trading – keep the customers happy and your business will prosper.
But, we have to admit, although this basic principle remained the same, the methods for winning over the clients’ affections had to evolve with the changing times. Let us take a look then at some of the most efficient ways to keep your clients happy and engaged in the year 2020.
Start putting out valuable content
The importance of well-written and informative content is really hard to describe. But, let us at least point out that only a minor fraction of your potential customers hit the web with the sole intention of looking for your business. In most cases, people will look for interesting opinions, industry insights, instructions, etc. Providing them with these types of posts will not only generate 3 times as many leads than traditional marketing channels but also position your business as an industry authority and completely change the nature of your brand.
Have a killer customer service
If we take a look at recent research, we can see that as much as 86% of buyers are ready to pay more for better customer experience. Lean and efficient customer service makes an essential part of that holistic experience. Essentially, you need to make yourself available 24/7. Even if your agents are away, the clever use of chat-bots, questionnaires, and guided troubleshooting will make sure that your clients are heard, and their problems are solved. Also, keep a close eye on all communication channels – due to the clunky and dated cadence, emails tend to end up lost in the shuffle.
Offer free stuff
Nobody can say no to freebies. The great thing about this is that you don’t even have to restrain yourself to branded gifts. For instance, brochures by Infostarters, although essentially a promotional marketing material, are good-looking and well-designed enough to create a unique value proposition on their own. When customers find something like this in their mailbox, they feel special and cared for. Adding a slight personal touch (e.g. including the customers’ names) to these promotional items can only help you increase their appeal even more.
Harness the potential of social media
In this day and age, nobody really questions the value social media platforms bring to the marketing table. However, being present on social media doesn’t mean you are harnessing the full power of this incredibly versatile marketing channel. Namely, instead of simply using your profiles to push the content into the masses, you should encourage the mutual interaction between customers, ask for their opinions and interests, sharpen your customer service and marketing (giveaways, calls-to-action, etc.), and change negative perceptions.
Manage customer expectations
It is always better to under-promise and over-deliver. In the end, you have a satisfied client whose expectations were exceeded. Setting unrealistic deadlines and making promises you have no chance of fulfilling will produce something completely opposite. And according to a recent article published by Entrepreneur, dissatisfied customers typically share the bad news with between nine and 15 people – some of them go as far as 20 and more. On the other hand, satisfied clients rarely share their impressions with more than four people.
Embrace some values
Embracing some values and standing behind a certain cause can be a double-edged sword. But, nobody can deny that, although polarizing, this marketing method can bind your intended customer base even closer to your organization. According to recent research by Harvard Business Review, 64% of respondents who have some form of brand relationship cited shared values as one of the primary reasons behind their brand loyalty. So, be sure to carefully choose the causes you are going to support, do your best not to aggravate too many people along the way, and you should have no problem leveraging this emotional connection to your advantage.
We hope these suggestions help you get a general picture of what you can do to win over the customers’ affection in the exciting world of the year 2020. The world around us may be changing at a rapid pace, but making your clients feel happy is still the safest route for making your company viable. Now, you know all the steps you need to take.