9 Tips to Improve Your Business Writing Skills

7 Lucrative Skills to Learn From the Comfort of Your Home Business Skills

World Executives Digest | 9 Tips to Improve Your Business Writing Skills Without proper communication in your business, you run the risk of failing when starting a project, creating a new product, or introducing a new strategic initiative.

It only takes a few poorly written pieces of content to create misunderstanding and frustration with your audience.

Customers and business partners may find it hard to understand the aim of your business. The below tips for business writing skills will help you communicate better, get people to understand what you mean and your business objectives.

  1. Know Your Audience

A message targeting everybody often appeals to no one. Knowing your readers is a vital ingredient in effective communication.

Is your audience young or old? City-lover or country-dweller? Highly educated or self-taught?

Get familiar with the ins and outs of their psyche. You may also want to figure out if they are familiar with your subject and how they might receive it and respond to it.

  1. Think Before Writing

Before starting to write anything, stop and reflect on the thing you want to say.  Make sure you have a clear understanding of the recipients’ interpretation of your writing. Also, ask yourself is sending the message necessary at all.

You may want to use the “5Ws+H” when crafting your work. Ask yourself:

  • Who’s my audience?
  • What do they want to know?
  • Where do they get info from?
  • When did this happen?
  • How should they use this information?

The more understanding you have about what you’re writing, the easier it is to execute.

  1. Make Content Digestible

Readers often skim through the first few paragraphs for important information so you want your main idea to appear at the beginning.  Sticking the message at the middle or end might make them impatient. Long-drawn out texts are typically not user-friendly as they can cause readers to tune out of the message.

Also, consider letting your paragraphs communicate one idea. When writing, particularly for the web, keep paragraphs short. Two or three-sentence paragraphs are easier to read on mobile devices.

To cut the fluff and keep your readers avoid phrases, don’t disguise verbs as verb/noun pairs and delete redundant adjectives.  Breaking up messages with descriptive subheads and putting deadlines and other key points can also help.

  1. Avoid Jargon

Many writers often mistakenly assume using big words where simple ones will do is a sign of intelligence. They seem to forget that clarity and conciseness never go out of style. Readers appreciate clear and concise language.

Business writing can be full of industry-specific acronyms and buzzwords. Using too many of these terms can make the writing clunky and too formal. You might start to sound robotic, indirect and confusing so aim for clarity.

When writing to impress clients, you may also want to avoid using, e.g., etc. and other shorthand. Using full words is more professional.

  1. Create an Outline

This is one of the most helpful business writing tips for getting organized. To become a better business writer, you may want to outline your message before you start writing. This is particularly important if you’re a bit of a long-winded writer or get lost in your thoughts.

Create a detailed outline that’s clear, helpful, and unique. Your outline should include how to introduce your topic, the key points to cover and a solid conclusion.

Outlining your content keeps you within the topic and this can help you communicate effectively. It helps you create content that takes your reader on a journey from start to finish.

  1. Get Help When Needed

Improving your skills sometimes requires some external assistance. Don’t hesitate to ask another pro or an avid-reader friend to proofread some copy. Having an extra set of eyes can help you spot errors you wouldn’t have caught on your own.

You don’t necessarily need to hire a professional writer to help with your writing. Start practicing every day and your skills will improve.

Consider using online tools to further develop your writing efficiency. Some of the common tools to use include Word Counter, Paper Fellows, and Grammarly. Take advantage of features like easily being able to search for a text in a PDF.

  1. Proofread Your Writing

Write once, check twice.  Proofread your work immediately after writing and then do it again hours or days later. You don’t want to bring down the quality of your work because of a simple typo or grammatical error.

Mistakes do happen but readers judge you for these slip-ups anyway.  Unless it’s an emergency, always set your work aside after writing and come to it later. This can help you catch errors that your brain might have missed.

  1. Be Creative

You may think creativity has no place in writing for businesses but you’d be surprised. Your audience is more likely to read your content if you include some ingenious creativity in your writing.

After all, readers scroll through tons of content every day—you need to give them a reason to read your writing. This is particularly important if you’re writing to customers. Give them reasons to root for you.

You can do this by telling them a story that resonates with them. They’ll more than likely start to trust and do business with you.

  1. Ask For and Act on Feedback

Getting feedback from partners can be quite nerve-wracking. Sometimes, you may be provided a list of technical errors and stylistic opinions about Oxford commas and apostrophes. Your readers may also offer you mistaken tips about what makes good business writing.

Good feedback, however, provides important insights. So, listen carefully to what your readers tell you.  If they report that they find you repeating yourself or specific sections are confusing, make sure you act on that.

Improve Your Business Writing Skills With These Tips

Writing is a powerful tool for getting your message and name out into the world. Whether communicating via email or social media caption, it’s important to display a good balance of creativity and professionalism.

Regardless of your writing proficiency, it’s important to brush up on the fundamentals to communicate better. For more tips on improving skills or the world of business, check out our blog.