Chroma Hospitality appoints General Manager for Crimson Resort & Spa Boracay

World Executives Digest | Five-star Crimson Hotels & Resorts is pleased to announce the appointment of Laurent Bourgeois, as General Manager of the highly anticipated Crimson Resort & Spa Boracay.  

In his new role, Laurent will be responsible for all hotel and resort operations comprising 192 rooms: one Presidential Suite, 22 Villas with private pools, 72 One-bedroom Suites, 97 Deluxe Rooms, Saffron all-day dining restaurant, Mosaic Latin American Steakhouse, Pool Bar, Grand Ballroom, Events Pavillion, Meeting Room, Crimzone Kids Entertainment, three swimming pools, a Fitness Center and the famed Azure Beach Club and Aum Spa.

Expertise in luxury hospitality

Laurent brings a wealth of experience having spent more than 20 years working in luxury hospitality. He gained considerable expertise during a distinguished international career working in Japan, China, Belgium, Singapore, Hong kong, India, Qatar, and UAE.

Prior to joining Crimson Hotels & Resorts, Laurent served as Resident Manager for Shangri-la Qatar, Shangri-la UAE and Shangri-la Manila. He was F&B Director in Shangri-la Hong Kong, where fine dining restaurant Petrus garnered a Michelin star on its first year, and two Michelin stars on the second year. He served as EAM during hotel opening, for the flagship of Ritz-Carlton in China.  He has also taken up management roles for Mandarin Oriental and Grand Hyatt. At that period, Grand Hyatt Tokyo obtained the highest F&B revenue for Hyatt worldwide.

A warm welcome from Chroma Hospitality

With Laurent’s extensive experience in operations, it is with great pride that Crimson Hotels & Resorts, Boracay, welcomes him. Crimson Resort & Spa Boracay is the third Crimson property under the management of Chroma Hospitality, Inc. following Crimson Resort & Spa Mactan and Crimson Hotel Filinvest City Manila.

Chroma Hospitality Country Manager James Montenegro says, “We are thrilled to have Laurent Bourgeois join the team. We are confident that with his extensive experience in hotel operations he will contribute significantly to the success of the much anticipated Crimson Resort and Spa in Boracay.”

STATION ZERO: Rediscovering paradise lost in Crimson Boracay

Laurent shares, “I am very happy about being back in the Philippines, having spent some of my childhood years here from when I was eight to 14 years old. I remember my first holiday in Boracay Island in 1981—it was the first time my father taught me how to fly a kite. The wind was fantastic! I also went fishing with a family and their son my age.”

He adds, “What excites me about Crimson Resort & Spa Boracay is how much it looks and feels like the Boracay I first experienced, way back in 1981—without the chaos, without the crowds, without the loud parties. Crimson Boracay is tucked away in the island’s most exclusive location called STATION ZERO—its secluded and pristine white sand beach and crystal clear waters really take me back to that memorable first holiday on the island with my family. It’s almost as if I went back in time and rediscovered the lost magic of Boracay. We can’t wait to share this piece of paradise with our guests when we open later this year.”

Chroma Hospitality, Inc. owned by Filinvest Hospitality Corporation, is the management company behind Crimson Resort & Spa Mactan, Crimson Hotel Filinvest City Manila, Quest Hotel & Conference Center Cebu City, and Quest Hotel & Conference Center Clark Pampanga. Its newest property is Crimson Resort & Spa Boracay set to open this 2017. To learn more about Crimson Resort & Spa Boracay, please call 0998-964-9672 or email For more information about Chroma Hospitality, visit