Are cinemas just for watching movies? No, not anymore. With the emergence of boutique cinemas, you can hold private parties, launch corporate events, and enjoy other exciting occasions that can make you the star of your own show.
From Reel to Real
Cinemas are one of the places where people go to have a good time. Whether alone, with a special someone, friends, or family, it is where people come together to sit back, relax, and watch the hottest movies to hit the silver screen. With a bucket of popcorn and a refreshing drink, eyes are glued to whatever is being played out on the screen.
These days, the cinema experience is made even more enticing.
With boutique cinemas, moviegoers are treated like premier guests. They are ushered into a room with an attractive retro ambiance, transporting them to a world of classic elegance.
Some boutique cinemas such as the ones in Dubai, invite you to relax as you settle into luxurious leather seats and indulge in a curated menu of gourmet food and drinks. You can then immerse yourself in the film, brought to lifelike clarity with cutting edge audio-visual technology.
The movie theater experience is indeed heightened with the reception of these boutique cinemas. That is why individuals, private groups, or large companies have come to look into holding special events in these premier halls.
If you are planning a party or are tasked to come up with a corporate event, you would do well to consider holding it in any of the top boutique cinemas near you. Not only will it add a distinguished flair to your event, but it will also add star power to whatever (or whomever) it is that you are launching or celebrating.
Here are some of the event ideas that you can hold at a boutique cinema:
1. Birthday Parties
Are you celebrating a birthday soon? Do you want to celebrate a friend or loved one with a unique birthday bash? Why not hold it in a boutique cinema for that added oomph?
You can watch the latest box office hit or go for the celebrant’s favorite movie in an event cinema. You and your guests will surely be treated to a one-of-a-kind birthday experience with gourmet food and beverages fit for a stellar birthday shindig.
You can be the star at your own movie premiere complete with a film made just for you. You can also dress up like your favorite movie stars, popular movie characters, or even hold movie-themed games. Just book ahead of time, clear your arrangements with the theater, and have a spectacular time.
2. Romantic Rendezvous
If you’re planning to propose to your significant other, why not hold it in a cinema? You can either set it up as a movie premiere or you can block the movie house just for the two of you. Either way, you can make your proposal as romantic as all those romantic flicks you’re taking inspiration from. You can even set up a romantic dinner before (or after) the big reveal.
Of course, this is not just limited to proposals. You can also celebrate anniversaries and other romantic milestones at a boutique cinema. Set a date for a special screening of your favorite movie, and reminisce about your pre-wedding dating moments. You can also invite friends and family for a major romance film fest to commemorate all the years of love and bliss that you have with your significant other.
3. Corporate Events
You can make a boutique cinema the venue for your next company event. For instance, if your brand or product is used in the latest hit movie, you can then hold a special block screening. You can schedule a screening for your clients at one time and then schedule another one for media and other suppliers or partners. With a fantastic selection of food and drinks in the same venue, everyone will go home happy and satisfied.
Your brand or product may not even need to be in a movie for you to hold an event at a boutique cinema. In the case of client relationship management programs, you can hold a special block screening for any movie that you think your audience will enjoy. Giving them the opportunity to enjoy relaxing moments at the cinema also gives you plus points in the minds of your customers.
It can also be a venue for a company thanksgiving party. Employees can be treated to a premier cinematic experience, compliments of the company. It can also be part of your HR efforts where top performers get cinema tickets as rewards.
4. School Activities
Whether it’s a children’s movie, a teen flick, or a genre that most youth will love, a boutique cinema can be the perfect venue for such youthful activities. If you’re tasked to organize a school event, a movie screening can be one of the best ways to catch kids’ attention.
Students, especially those who study film, mass communications, or similar courses can also hold special screenings in boutique cinemas. Whether it’s a film competition, a film appreciation event, or a film festival, they can have more leeway and fun when they hold it in a more manageable space.
5. Worthwhile Causes
Some groups may even choose to hold fundraising activities at a boutique cinema. Block screenings of the hottest hits or special documentaries may be shown to raise funds for charity.
The event can even include a brief Q and A, maybe a raffle portion, or a short talk about the specific cause. Guests can focus on the speaker while seated in Italian hand-stitched leather seats while sipping drinks and partaking of delicious fare from the cinema menu.
There are also social and civic groups who book the cinema for their special causes. It can be a group of moms who simply want to enjoy watching a movie with their babies while pediatricians are around for a brief tête-à-tête with them.
A Complete Cinematic Experience
Boutique cinemas can be your perfect partner in holding private events and corporate or social functions. They have generous spaces, a great ambiance, and setting for your intimate gatherings that will let each and every guest absorb the cinema experience to the hilt.
In addition, you can also shore up points with every dirham you spend with their cinema loyalty program. Some boutique cinemas include fun loyalty program perks such as free food and drinks, exclusive updates on offers and promotions, access to fun parks, or discounts.
All these are made available to make the boutique cinema your entertainment venue of choice. Whatever event it may be, you can be sure that you’ll get the most rewarding encounters.
Paul Fox is the Director of Roxy Cinemas under Meraas Group/DXB Entertainments. Roxy Cinemas currently has five Dubai locations: The Beach, La Mer, City Walk, Box Park, and Bollywood Parks.