Four Simple Things That Can Make or Break Your App

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Building an app can be a great way to increase revenue for your business. It enables you to add your icon to users’ mobile phones, which means they are exposed to your logo on a daily basis. In addition, if users have notifications enabled on their phones, you can remind them of your brand every time you update your app or send a message!

The good news is that designing an app is easier than ever. Platforms like BuildFire enable you to design a custom mobile app without the need to learn code. Just make sure you understand these four simple points before you start designing your app.

Device Orientation

Have you ever opened an app and suddenly had to rotate your device in order to use it? The orientation of apps is an important consideration because it can make or break a user’s experience.

For example, if you have a large horizontal menu, you’ll want to use a landscape orientation to accommodate it. If you don’t, users may try to use your app using a portrait orientation, which can make using a large horizontal menu frustrating.

The orientation you choose doesn’t matter, as long as you choose one that works with the layout of your app.


The psychology of color isn’t as clear as you might think. How colors make people feel is very subjective, but studies have shown that they can have a huge effect on branding and marketing.

That’s why you should choose the colors in your app wisely.

A few tips include:

  • Choose a light background color, like white or gray
  • Choose a dark font color, like black or dark brown
  • Avoid neon hues and colors that are hard to see, like yellow

Don’t forget about the colors that are already associated with your business! Using the same colors customers have come to associate with your company provides your brand with the powers of recognition and continuity.


If the navigation of the app isn’t easy to use, no one will want to use it. However, good navigation is more than just the standard menu on top and content down below.

There are tons of fun, easy navigation layouts for you to choose from! Choose one that works well for your business. For example, a grid navigation might work well for a very visual business, while drawer navigation might work well for a company that books appointments.


An app must be useful if people are going to use it. It’s much better not to have an app at all if you can’t think of an idea that would be useful to customers than it is to create an app just to say your business has one. Make sure you do plenty of research to ensure you have a good app idea before developing it.

A lot goes into making a mobile app, but sometimes it’s the little things that have the biggest effect, according to AppOptics. Make sure you master these tips, and you’ll create a better app experience.