Contrary to popular belief, the issue of one’s digital presence isn’t necessarily knowledge- but budget-related. In other words, even though the person behind a small business knows exactly how to improve their brand’s online visibility, they simply can’t seem to afford it. This is due to the fact that such a trick requires a different kind of knowledge, the one of cost-efficiency. Therefore, instead of learning how to hypothetically boost your digital presence, you need to learn how to do so on a tight budget.
Maximize word of mouth
The first thing you need to do is boost the amount of word of mouth referrals in the digital environment. In other words, you need to boost the number of people willing to endorse your brand by acting as brand ambassadors. The simplest way to get these referrals is to ask for them. While this may be too blunt for some people’s liking, keep in mind that there’s really no downside to this method. At worst, you get rejected or ignored, while at best your brand grows. Keep in mind, nonetheless, that your outreach needs to be to the point and your request as specific as possible for this to work. In other words, how you ask is sometimes as important as what you ask.
Improve your SEO rank
The next thing you need to do is start working on your inbound marketing. This means that you need to raise your flag high so that all the interested parties can find you if they feel the need to. This can be done through SEO. One of the greatest misconceptions about SEO is the idea that this method is so complex and technical that it takes an expert in order to do it. Sure, it goes without saying that a skilled SEO expert or an SEO agency would do a better job, yet, with the right platform, even a DIY SEO would be a valid option. Keep in mind that this takes only a bit of your time as a one-time effort, while all future updates will require only a minor tweak in your already existent system.
The next issue on this list is somewhat controversial, seeing as how, even though it doesn’t ask for a lot of investment, it still asks for a lot of your time and effort. From the standpoint of finances, by using free tools and going for free hosting, you can make a blog for next to nothing. Still, even if you did decide to make a blog in the traditional sense, you would still be able to do so with some fairly low investments.
Namely, an average blog post takes 3 hours and 20 minutes to write and you most likely won’t have the privilege of settling for one post per week. More importantly, editorial work is just the tip of the iceberg of all there is when it comes to blogging. Nonetheless, those with more time than material resources can definitely go for this option.
Focus on qualified leads
By trying to cast a wide net, you risk attracting some people on accident. This means that your website will see visitors who are not in your target demographic nor ever stand a chance of becoming paying customers. First of all, this can increase your bounce rate, which is a metric affecting your SEO rank (something we’ve already discussed). Second, it means that you’ll get a false impression of the actual appeal of your product and even waste time trying to win over people who aren’t interested in you at all. Instead, you need to focus on attracting qualified leads, seeing as how they are the audience that provides you with an incredibly high return.
Utilize your social media
At the end of the day, we reach the point that’s on everyone’s lips these days, yet, is still something that a lot of entrepreneurs seem to misuse or underuse. As a business, your content will abide by different rules than that of regular users. This means that without paying for promotions, you will have a limited reach. Nevertheless, promoting your content in groups might still be a way to do this while staying on budget.
Regardless of where you are now, these tips will definitely be helpful in the future, due to the fact that they can save money to a one-person startup and a massive conglomerate alike. Some entrepreneurs prefer to role-play a scenario where they work with a much smaller fund, while others prefer to look for advice online. Nonetheless, learning from your own experience is the most efficient technique. Therefore, why not master this art while your company is still small, the stakes low and the returns stellar?