by Dan Radak | World Executives Digest |
Even though most people will probably suggest that you simply pick your preferred target demographics and focus exclusively on them, sometimes this is not an option. Sometimes, you have a service or a product that everyone could use, which means that by narrowing down your effort, you are losing potential clients. Still, this doesn’t always have to be so. With the right marketing methodology, you can have your cake and eat it, too. Because of this, you need to find a way to make your business more appealing to the general public, so here are few tips on how to do just that.
Follow Trends
Generally, in order to stay relevant, you need to find a way to constantly offer content your audience will find interesting. Now, a lot of people will say that there is no recipe for quality content, but interesting content is another thing. All you need to do is follow the latest trends in your industry and keep your audience up to date. This usually means making rank lists, reviews and tutorials on the latest happenings in the niche. This way, you will gain their trust by becoming one of their most important sources of information.
Add a Personal Touch
Next thing you need to focus on is adding a personal touch to your engagement strategy. You see, sending a generic email is easy, but the person on the other end won’t believe that they are talking to a real human being. This is why you need to find a way to make it all a bit more believable. For example, you could learn how to write emails that are more personal, use IM instead, or even go with a traditional engagement method like lead generation. The last one is especially useful in B2B engagement since it makes you look much more professional and time-efficient. In fact, according to some of the greatest experts in this field, this could get you a positive return in under three months.
Visual Content
Another thing that could make your content more engaging is going full visual. There is an interesting statistic that 8 out of 10 people don’t read past the headlines. This is hardly surprising seeing how one of the most commonly used online abbreviations, used by the millennial audiences is ‘TL;DR’ (too long; didn’t read). So, the real question here is how to make your content more engaging? The answer is quite simple, you turn it into a video, image, GIF or infographic. This way, your readers can easily get the message without having to go through a monotonous screen of text.
Use Social Networks
Finally, you want to get your audience when their guard is down, which means approaching them when they feel most comfortable. Therefore, you can always use social networks. Every audience has their own preferred digital space, which is why you have to be omnipresent. This means making an account on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, LinkedIn and any other network you can think of. Now, apart from gaining a chance to communicate with a lot of people, you also get access to a lot of different information. All in all, this helps you out with the first item on our list- staying up to date with all the latest trends.
Conclusion
They say that by trying to reach everyone, you are likely to neglect your most promising demographic. Still, if 21st century marketing teaches us one thing, it is that a demographic approach is no longer a valid strategy. What you need to think about is finding a way to speak to each and every one of your potential customers on a personal level. When it comes to this, the four abovementioned tips are nothing if not great starting points.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
