Online Shopping: A Concise Guide to Help You Optimize Your e-Commerce Website

online shopping
Image Credit : | Online shopping has been the talk-of-the-town for a considerable time now. Before indulging in any transaction, people make it a point to do some online research about brands. That way, websites that appear on the first page of a search engine have a higher opportunity to attract maximum traffic and sales.

If you are wondering why other websites are prioritized by Google before yours, it is simply because owners have invested in optimization of their websites. Remember, the first and foremost rule of any business is; in order to be saleable, you have to be visible. Enough of lagging behind your competitors. Here is how your website can move on top of the table and become a favorite of every search engine out there.


  • Keywords Research 


Keywords are the gateway to optimization. The keywords vary from industry to industry. Depending on the type of your niche, you should first drill down the keywords and then scatter them all-around your website. Tracing industry-related keywords is easier than ever. There are certain tools like Google Keyword Planner that make this job a walk in the park. You may also turn to an SEO company in Dubai to get the job done. 

Bear in mind, as time goes by, some keywords outlive their utility and get replaced by the new ones. So staying updated is going to be the key. Also, make sure you are not enticed to overuse the keywords because it can drastically backfire. Google algorithm will take it as a spammy activity and not entertain your website for competitive ranking. The best way to use keywords is to place them where they look natural and not artificially stuffed. 

In order to maximize the effect of keywords, you should add them in the following features:

  • Heading 
  • Carefully disperse keywords in blogs 
  • URL
  • Alt text of images 
  • Description 


  • Publish Well-Written Content


Back in 1994, Bill Gates said: “Content is King”. This phrase continues to be true to date. If you are assuming that all the people will visit your e-commerce site just for the shopping purpose, then you are gravely misguided. A fair proportion of people visit an e-commerce site to stay updated and informed about the latest trends through blogs. 

Apart from writing quality content, you need to consider the relevancy as well. Meaning, your content must represent the overall niche of your website. For example, if your website is about fashion products then the content should also stand in line with the subject. This aspect holds great importance in the eyes of Google. Social media is the best place to learn about trending topics. It is also important to opt for the subject-matter where your keywords can fitfully adjust. 

According to Gartner, personalization results in a somewhat 15% hike in sales. You should use Google Analytics to know what kind of content engages your audience. It will lead you to generate more personalized content. 

Don’t forget to add social sharing buttons. They will play a vital role to make your blogs viral and you will have a higher opportunity to get backlinks. Link building improves the authenticity of a website. 


  • Incorporate Alt Text in the Images


Many e-commerce website owners don’t go beyond image optimization. While image optimization is fine but there is no way you can overlook the worth of alt text. The reason being, Google can’t interpret pictures. It can only read texts. Therefore, you should not miss out on including alt text. 

Alt text gives you an ample opportunity to place relative keywords. however, alt text does not go with every image. You can skip it for images that are design-related and have nothing to do with the topic. 


  • Make it Mobile-Friendly


With every passing year, the number of smartphones is increasing by leaps and bounds. No wonder, the majority of internet traffic is generated by mobile users today. That is, more than half of the total traffic.  

That’s exactly why Google has started to prefer websites that are mobile-friendly. Here is the small list of what you can do to improve the mobile-friendliness of your website: 

  • The design should be equally adaptive to all devices. Be it high-end mobile phones, desktops, tablets and so on.  
  • Don’t use long meta-titles. Mobile users would rather find easier to read the short ones 
  • Unnecessary popups can be a massive hindrance. Mobile-users literally abhor them.  


  • Speed Up


A slow website scares people away. Given the plethora of e-commerce websites, once users leave your website unsatisfied, you will have a hard time to catch them again. In accordance with well-documented numbers, about 52% of visitors leave a website if it takes more than three seconds to load. 

Google wants to provide quality user experience and poor speed does not help the cause at all. As a result, your website ranking suffers big time. You don’t necessarily need an expert if you are dealing with a slow website. There is a variety of things you can do to upscale the speed of your e-commerce website. Some of them are mentioned below:

  • Enable browser caching 
  • Optimize images 
  • Free website from unwanted plugins
  • Limit redirects 

This is not a one-time thing. Therefore, you should consider using tools like Google Speed Insights. It will spell out the load timing of pages and give you handy solutions about how to efficiently confront speed-related issues. 


  • Easy Navigation 


Nowadays, people engage in fast-paced shopping. They don’t want to waste their time on anything apart from selecting the items they wish to buy. That’s where navigation swings into action. Bad navigation means the user will have to make an extra effort to do the purchasing. That way, the user experience is compromised, which is the last thing Google wants to offer its users. 

Ideally, none of your features should be away more than a click or two. Don’t needlessly clutter your website with undue features in the quest of portraying your business larger than life. It will do more harm than good.

The Final Verdict 

Google keeps introducing new changes in its algorithm. You can’t just optimize once in a blue moon and then expect a rapid spike in your bottom line overnight. Optimization is a process. Only constant practice will give you lasting results.