WorldExecutivesDigest.com | If you have a website or need on for your business there are powerful features you should be aware of.
I guess we have all had some disappointments with web traffic to our webpages, unfortunately, it’s a common problem despite people buying online every year.
If we assume that we have a great catchy title and well-designed website then what can be done to increase traffic?
Navigation
Have you ever tried to find your way around using a road map without street names? It’s difficult, to say the least.
Make sure your website is easy to navigate with clear icons and logical order to the process.
Potential customers will not engage with a website that has poor navigation, keep it simple and free from any complexities.
Great content
You may have heard that “content is king” well it’s true in the online world. Great content will keep your potential and existing clients engaged.
If your clients are engaged with your webpages they are more likely to stay on your page and interact with your online business. This is the first step to getting the all-important sale.
If your website is an information-only website then the content is a crucial element to attracting traffic to your website.
Search engine optimization
It seems as if SEO has been around forever and to be honest it has been around for a long time. Google is changing the way websites are ranked so keywords are changing also. Keywords are not disappearing but are changing.
Google’s algorithms will rank sites higher if the website is using long-tail keywords. So what is a long-tail keyword?
Long-tail keywords are how people search the web, for instance, if you want to buy a new gadget people just don’t type gadgets in the search box. They are likely to type gadget that does XYZ at a competitive price, this is a long-tail keyword.
The changes are taking place because it focuses on the customer and Google wish to give the best customer experience possible.
Handheld devices
Here is an interesting snippet of information, 80% of web browsing is done via a handheld device like a smartphone or tablet. This has happened in the last 3 years.
What this means is that your website needs to be optimized to operate efficiently on handheld devices. Your webpages need to open quickly with good download speeds.
If your webpages are not scalable then you may find yourself with less traffic than you desired.
Social media platforms
If you are looking for the most powerful feature to increase traffic to your webpages then you will need to integrate your social media platforms with your website.
When I say social media I mean all of the platforms and not just the ubiquitous Facebook if you are not leveraging Twitter, Instagram, and LinkedIn you are missing a powerful marketing tool.
By integrating your website with social media you will rank higher on google and find traffic flowing to your website.
It will increase your business presence in the online business world, push your brand and increase customer engagement.
Provide a secure environment
A major concern for online buyers is credit card security. Make sure the purchasing process is simple and secure for your customer, SSL encryption will give your customers confidence making them more likely to complete the transaction.
Google analytics
Use Google analytics to help you manage your online business, Google analytic is free and provides all the information you need to keep up with trends and how much traffic is visiting your webpages.
With Google analytics, you can focus on tweaking your business to increase its appeal to the online audience.
