The Art of Design: 9 UX Trends to Watch Out for in 2020

UX Trends - World Executive Digest | The Art of Design: 9 UX Trends to Watch Out for in 2020 |  The bar for quality web design keeps moving higher, every year. Check out these 9 UX trends that are guaranteed to change the world of virtual design this year.

Are you successfully attracting people to your website, only for them to leave seconds later? Maybe people are failing to click around, which could have a negative impact on your bounce rate and search ranking. If they’re not clicking around, you’re not turning those visitors into viable leads.

Better user experience (UX) design can yield conversion rates up to 400 percent. By getting a better grasp of UX and the latest trends, you can strengthen your site so it performs at its best.

Here are the nine UX trends to keep an eye out for in 2020.

By implementing these trends throughout your site, you can improve the user experience and boost conversions. Start improving your website with these nine UX design ideas in mind!

  1. Use Negative Space

One of the best ways to improve UX on your website is to give your content room to breathe. White space makes your website look cleaner, which will make it easier to navigate. When it’s easier to explore your site, visitors are more likely to stick around. 

Clear out the clutter!

Don’t try to cram as much information onto the page as possible. Saturating your pages with information will overwhelm your visitors. It can also make it more difficult for people to find the information they need, which might cause them to leave. 

When people don’t click around your website, it increases your bounce rate. A higher bounce rate will impact your search engine optimization (SEO). When you rank lower on search engines like Google, it becomes more difficult for people to find your website.

Adding white space throughout your website will make the design appear modern and open. 

Then, visitors will feel compelled to explore. They’ll click around, which will improve your clickthrough rate and SEO.

Try breaking up your text, too. Instead of large, exhausting chunks of text, use shorter sentences and smaller paragraphs. You can also use lists and bullet points.

Improving readability will make life easier for your visitors. Then, they can skin your content to find what they need!

  1. Speed Up

53 percent of mobile users will leave a website that takes longer than three seconds to load. With more than half of all web traffic coming from a mobile device, increasing mobile conversions are essential. Otherwise, you’re missing out on potential leads and sales!

Instead of waiting for a slow website to load, consumers will leave to trust their time and money with another company. If you’re looking for how to improve UX in 2020, start with your website speed.

You can use Google’s PageSpeed Insights to determine what’s slowing down your site.

It’s possible your plugins are slowing you down. Make sure your images are compressed, too. Larger image file sizes take longer to load.

These UX trends focus on providing users with what they need quickly.

By speeding up your site, you can do just that!

  1. Data Visualization

Having a difficult time explaining a complicated process? Data visualization allows you to show, rather than tell, by creating stunning interactive experiences for your users. Using data visualization will help strengthen your narrative, making it easier for people to understand your product or service. 

Data visualization doesn’t only involve charts and graphs. You can also use data visualization to explain the components that make a smart car using 3D imagery.

By using data visualization among your favorite UX trends, you can keep users interested and engaged. 

  1. Make CTAs Click-Worthy

In order to increase conversions on your website, you first need to make your content easy to click on. Increasing your clickthrough rate will improve your SEO by telling Google people are exploring your site. Remember, higher SEO will help you attract more business. 

First, make sure your hyperlinks stand out. For example, you can animate your hyperlinks to highlight when someone hovers over the link. Make sure the text color contrasts with your background color.

Make sure your call-to-action (CTA) buttons stand out, too. 

Your CTA should use strong, compelling language that makes people want to click on the button. Test different messages and different colors to evoke various emotions. A/B testing will tell you what works best for your audience. 

  1. Micro-interactions

People are always in a rush. Micro-interactions blend in with your existing user interface to improve engagement. 

For example, you might have a menu toggle using an animation. Even Facebook’s “like” or Instagram’s “heart” counts as micro-interactions.

These small, subtle changes to your UX design can make users feel more involved in your website. 

  1. Reimagine Your Imagery

Imagery also plays a big part in UX design this year. 

First, take a look at the photos you’re using. Stock photos can cause you to lose authenticity. Instead, consider custom-made graphics.

These graphics will help set you apart from your competitors.

You can also use motion graphics, effects, and animations throughout your site. Make sure they’re small, though. Heavy animations can cause your site to lag.

Asymmetrical layouts like split screens are popular this year, too. By using an asymmetrical layout, you can provide visitors without more information without overwhelming them. These layouts also add more personality to your pages without making your site look messy.

You can work with a talented web designer to make sure your site has everything you need to succeed. 

  1. Make Sure You’re Mobile

As you implement these UX trends throughout your site, make sure you’re mobile optimized.

Mobile optimization ensures people can use your website on smaller screens without struggling. Remember, over 50% of website traffic is on a mobile device. If you’re not mobile optimized, you’re scaring off these customers.

  1. Improve Security

Today, people expect website security. If you don’t have “HTTPS” in front of your domain name, Google and your customers will take notice. A lack of security can impact your SEO ranking and scare off customers.

Make sure your website is secure. Otherwise, consumers won’t want to trust you with their personal information.

Instead, they’ll take their business elsewhere.

  1. Augmented And Virtual Reality

Augmented and virtual reality are becoming more popular this year, too.

For example, Ikea makes it easier for you to envision their furniture in your home. You can use Sephora’s website to test their makeup without trying anything on. 

Adding augmented and virtual reality features to your site will add convenience and ease to your customers, too!

The Art Of Digital Design: Nine UX Trends For 2020

Let the art of digital design work to your advantage! With these UX trends for 2020, you can keep visitors on your site and encourage them to explore. Then, you can boost engagement and sales for the long-term.

Searching for more website tips? Explore the Business section of the blog today for more helpful guides.