World Executives Digest| The Top 5 Most Common SEO Mistakes to Avoid |Not sure why you’re not ranked no. 1 for your focus keywords after putting so much effort into it? Chances are you’re making some of the SEO mistakes that are common among business owners. If you want your website or blog to rank well, eliminating those mistakes is a must. Having a website that is ranking well involves different factors, from implementing the right SEO techniques to creating the right content. If you make great quality content and avoid particular SEO mistakes, your website will increase traffic steadily. With that said, let’s look at the top five most common SEO mistakes to avoid.
Forgetting that speed matters a lot
One of the most important things to have in mind when optimizing for SEO is that website speed matters a lot. Unfortunately, many budding entrepreneurs simply forget about this and focus only on nothing but keywords. If you make the same mistake, you’ll never have Google, Yahoo or Bing send you thousands of visitors a day. These platforms check your site’s speed and include it when calculating your ranking. Luckily, there are many ways to speed up your website and give your SEO efforts a boost. For starters, try optimizing your images. Many businesses use images that are too large and only slow down their site. If you’re on WordPress, you can also check the plugins you use and see if you can ditch some of them.
Focusing on the wrong keywords
Websites must optimize for the right keywords. Many of them optimize for too generic keywords which can be a huge mistake. Small businesses that do this are aiming too high and will never get the results they want. Let’s say you’re running a local car rental business and you want to rank for “car rental.” There are so many car rental businesses all over the world that’ll still rank better than you and your efforts will go in vain. Instead, what you should do is focus on more specific keywords that’ll drive more clients to your site. The longer and more specific your keywords are, the better. This will decrease your search volume but you can compensate for it by optimizing more pages on your site for different keywords.
Not using the right tools
No matter how much you know about SEO, you can’t get all the work done yourself. There are tools that can make your life much easier and allow you to focus on your core operations while still getting the best SEO results possible. Many business owners spend too much time researching keywords and they still don’t get the right results. This is because they’re not using tools that can help them find out more about the keywords they want to optimize for. Another great idea is including SEM reporting tools into your arsenal. These things will help you analyze your work and get a better understanding of how well your business is performing.
Creating low-quality content
If you still don’t create quality content for your site, you’re missing out on a number of visitors every day. This is something many site owners do because they believe they’re writing for search engines. Your visitors are still your most important audience and creating content they find useful is critical. Most importantly, this means creating 100 percent unique content. Also, stay away from fluffing keywords whenever possible. What users want is readability and content they can learn from. Only include keywords in content your audience will love and want to engage in. Last but not least, make sure your posts are long enough for search engines to acknowledge them. Google won’t see you as an expert in your field if you upload 200-word-long posts.
Not including call-to-actions in your posts
Unfortunately, search engines can’t do all the work for you. In other words, they can’t guarantee that a visitor won’t bounce back to them right after accessing your website. To make sure this doesn’t happen, include call-to-actions (CTAs) in your posts. These things will give them a reason to click through your pages and check the entire website out. Remember that one CTA per page is more than enough as you don’t want visitors to lose focus and forget about what they’re looking for. Think about what your goal is for every page and you’ll identify the right CTA for it. The more your CTA stands out in form and design, the better.
If you’ve ever made any of the above mistakes in your SEO campaign, it’s time to change your approach. Avoid doing these five things and you’ll see Google and other search engines lead more people right to your site.