World Executives Digest | Top Social Media Platforms to Market Your Brand in 2020 | Did you know that Google processes well over three billion search queries a day? If you want engagement on your website, you need some serious marketing!
One of the best ways of gaining brand recognition is through social media. If you’re not using the major social media platforms, you’re missing out on a lot of clients.
There are almost 100 social media networking sites, but a few outperform all the others.
Are you ready to grow your brand? You need some of these top social media platforms!
Based in Menlo Park, California, Facebook (FB) is a huge social media platform that boasts over 2.5 billion active monthly users. You’ll find every type of industry on FB.
Engaging your audience on FB is easy. Create a page and share text, videos, and images with your friends.
Create content that sparks conversation and the FB algorithm rewards you, pushing your post into your followers’ news feeds. Show the world you’re an authority in your niche by posting your blog updates.
You can also advertise on FB for as low as $1 per day.
Are you looking for a social platform that shapes users’ purchasing decisions? Pinterest offers a unique opportunity.
More than 75 percent of Pinterest users find that content is useful on this platform. Once you’ve posted something, other users can pin your post to their virtual bulletin boards.
Pinterest users look for inspiration and new ideas. Engagement isn’t primary like it is on FB. When users pin your post, your brand stays in their minds.
Looking for more information about using Pinterest? Take a look here: https://setapp.com/lifestyle/what-is-pinterest-and-how-to-use-it.
YouTube has over two billion users watching over one billion hours of video daily! YouTube is one of the biggest search engines on the internet.
Users upload and share videos, and they engage through likes and comments. YouTube is one of the top social media platforms for establishing niche authority.
If you already have a blog, vlogging (video blogging) is the next step. Share content that’s valuable to your target audience and they’ll keep coming back for more.
Are you looking for a photo and video-sharing site? Instagram (IG) is for you. Use the IG business profile for your brand that gives you access to user analytics.
Aim for consistency with your brand look through color and photo style. Use the analytics feature for information about the best time to post your content.
LinkedIn is a job-search platform but it’s also great for showcasing your portfolio or brand. There are over 700 million members.
If you’re a leader in your professional niche, LinkedIn is a great place for sharing content that demonstrates your expertise.
Twitter is great for trending topics and relevant content. The user base isn’t as big as FB at around 125 million, but users are highly engaged.
This is a great place for sharing links to your blog, short press releases, photos, and videos. Tweets can’t exceed 280 characters in length, so keep it short and to the point.
Is your target audience the teen set? Tumblr is a good social media platform for your brand.
Self-expression is big on Tumblr where users join participatory communities for engaging in dialogue. Tumblr is great for photo and fashion bloggers.
Tumblr doesn’t impose limits on the length of posts, but most users keep posts short. Post video, audio, texts, chats, and photos.
Snapchat is another great social media platform if your audience veers young. Users post short videos that are no longer than one minute, often posting many videos in a row.
The videos post in 10-second increments and disappear within 24 hours. The biggest demographic is 18 to 24-year-olds.
If you’re an authority in any niche, Reddit is a must. There’s a place for your brand or business almost no matter what you offer.
Get on the site and search for your niche and start answering questions. Link to your website or blog so engaged users find your site.
Are you a photographer? Flickr is a great app for organizing your photos but it’s also great for sharing.
Give users access for collaborative organizing as well as comments, notes, and tags.
WhatsApp is a messaging app used by people around the world. Its original platform was for friends and family to stay in touch. You could use the app for communicating outside of your cellphone’s data plan.
Now people communicate with businesses on the app. From airlines to taxi services, WhatsApp is growing as a means of business to consumer communication.
Like WhatsApp, WeChat’s original platform was for messaging. Now users shop, transfer money, make reservations, and more.
WeChat is popular in Asia, especially China. China bans Facebook use, so WeChat is a good option if you’re doing business in Asia.
The largest Chinese search engine is Baidu. Baidu created Baidu Tieba, and the platform is like Reddit.
Users create forums with threads about any topic. Users interact with each other and ask and answer questions.
If your business is in Asia, establish some niche authority on Baidu Tieba.
Are you an artist? DeviantArt is an engaging social media platform for artists as well as art enthusiasts. Share photos of your artwork and interact with members of the community.
There are more than 47 million users on this social media platform.
The Top Social Media Platforms
There are over 100 social media platforms, but these are some of the top social media platforms for engaging with your brand. If you’ve got a business, social media is a must.
Pick a few sites that are most relevant for your business and sign up today. Start getting valuable content to your users through the sites.
Social media platforms drive traffic to your website and business. Don’t leave money on the table. Get your business on social media platforms today!
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