WorldExecutivesDigest | What are the benefits of Employer Branding for your company? | In recent years, the employer branding or employer brand strategy has become a must in the Human Resources and Marketing departments of large companies around the world. However, many still wonder what the benefits of employer branding are and why they should implement this type of strategy.
If you have not yet decided to implement this strategy in your company, keep reading!
What is that Employer Branding?
Surely it sounds familiar to you in concept, since it is one of the key trends for this 2022, especially in terms of Human Resources.
First of all, you should know that your company has an employer brand, whether you know it or not. The Employer Branding is nothing more than the way in which your company is sold as an employer. It is the image that it conveys to both workers and potential candidates.
This strategy is intended to attract and retain qualified talent in organizations, which is why it makes the Marketing and Human Resources departments work hand in hand. These days, this is especially relevant for brands, because with the arrival and development of the digital age, attracting qualified talent is much more difficult and important. In a world that is immersed in constant change and evolution, Human Resources departments are always on the lookout for new talent and, for that, it is necessary to put an end to the classic recruitment process and adapt to new times.
For your brand to be promoted as it should, the company will only attract the best professionals if it has a good defined strategy. To do this, you must work heavily on your employer branding marketing strategy to generate relevance, credibility, differentiation and desire to work in it.
Why should Employer Branding matter to you?
There are many reasons why your business should embrace Employer Branding.
Here I am going to leave you just a few numbers that will help you understand its true importance. Well, and it will help you understand why more and more companies are getting involved in the creation and development of an employer brand. These data were collected from many sources:
– Most of HR recruiters around the world say Employer Branding has a significantly positive impact on their company’s recruitment.
– Most of the middle managers of the companies surveyed affirm that a strong employer brand is essential for attracting the best qualified and prepared candidates.
– Globally, more that 50% of recruiters have a proactive Employer Branding strategy.
– More and more HR managers globally are investing in Employer B strategy.
– Two thirds of recruiters say that Employer Branding will grow in importance in their companies in the next two years.
These data demonstrate the growing importance of Employer Branding for companies at a competitive level. The many benefits of Employer Branding can make the difference between finding or losing the best workers. Are you now interested in implementing this strategy? If so, what are you waiting for?